Elevate your brand’s presence with expert brand strategy services
Profile: Mary Arbelaez
I will create your brand strategy for success
Hi! I’m Mary, a Brand Strategist and Digital Marketing Expert with 7+ years of experience helping businesses grow through brand positioning, audience insights, and strategic messaging. I’ve delivered over 3K projects for B2B and B2C brands worldwide, building strategies that drive clarity, growth, and differentiation.
Struggling to define your brand’s voice or align your market positioning? I’ll help you build a solid brand strategy rooted in clarity, mission, and customer understanding.
This gig is perfect for startups, rebrands, and growing businesses seeking strategic differentiation and long-term growth.
What your strategy may include:
- Brand mission, vision, and core values
- Target audience and detailed buyer personas
- Brand voice, tone, and messaging
- Customer journey mapping
- Market research and competitive analysis
- Brand positioning and value proposition
- Digital marketing strategy roadmap
- Visual direction (color palette + typography)
Let’s align your story with your strategy to elevate your impact.
Now available with 10% OFF for a limited time. Get the complete strategy to align your brand’s voice, audience, and positioning.
ORDER NOW!
View FAQ’s for more info!
Portfolio
Case Study: Buyer Persona impact on Brand Success
Unlock strategic clarity with my top-rated Buyer Persona Development and Market Research service on Fiverr. With over 700 buyer personas created and 7+ years of experience, I help businesses decode audience behavior and build profiles that drive results.
Through data analysis, segmentation, and competitor research, I develop in-depth personas based on demographics, motivations, pain points, goals, and customer journey stages. Each persona includes key insights like decision triggers, tone of voice preferences, content and channel alignment, and market positioning data.
This service goes far beyond a simple profile. It’s a strategic tool rooted in audience research and marketing psychology—designed to help you connect with the right people, at the right time, through the right message.
Whether you’re launching a brand, refining your communication, or planning content, these data-driven insights will give your team the focus and direction needed to grow with confidence.
Featured in the Fiverr eBook of 2025
I was proudly featured in Fiverr’s official 2025 Top Sellers eBook as one of the most recommended professionals in the Digital Marketing category. This recognition highlights freelancers who deliver strategic value and exceptional results across industries. With over 7 years of experience and 3,000+ projects completed globally, I’ve helped startups, founders, and growing businesses clarify their positioning, understand their audience, and align their messaging for meaningful growth.
This feature is a reflection of my proven track record in brand strategy, market research, and buyer persona development. From building go-to-market roadmaps to shaping brand voice and visual identity, my work is designed to elevate brands with insight, clarity, and purpose.
Link: https://www.fiverr.com/cp/ebook25-intro-start-the-year-strong
Profile: Demi
I will develop buyer persona market research for brand strategy
Struggling to locate your dream customer? Let’s fix that! I’ll research, define and bring to life the ideal customer for your brand with custom buyer persona reports that put it all into perspective in a laser-focused snapshot. I’ll find out who your ideal buyer is, what makes them tick, what they want and how to talk to them in a way that feels human.
⭐ CLARITY = POWER: WHO’S YOUR TARGET AUDIENCE? ⭐
Like any digital marketer or salesperson knows, converting customers isn’t that hard when you know who they are. So, if you’re guessing who your audience is or trying to speak to everyone, you’re blending into the background. That’s where ideal customer personas come in and where I come in to develop the kind that bring it all home.
⭐ BEST OF THE BEST BRAND STRATEGY SERVICES ⭐
As a copywriter, ecommerce consultant and brand strategist, I create target customer archetypes complete with real-world buyer characteristics, attributes, personality traits, pain points, behaviors and decision-making patterns. Think of your ideal customer profile (ICP) as a guide for every digital marketing move, sales message or product launch.
Ready to meet your people? Message me to get started!
Portfolio
KatyDid – Product Descriptions & Website Content
The client, a retail brand based in Dallas, Texas, specializes in offering wholesale products for stores and boutiques while also maintaining a thriving online ecommerce presence. And to further boost their visibility and sales, they sought professional assistance in SEO and copywriting. The primary objective for this project was to write optimized product descriptions for both DTC and B2B. Since the implementation of the new copy and SEO strategies, the retail brand has experienced a significant increase in both online sales and wholesale inquiries. Key performance indicators (KPIs) such as website traffic, conversion rates and average session duration have shown marked improvement. By focusing on the dual objectives of engaging potential buyers and improving search engine rankings, the retail brand has been able to expand its reach and solidify its position in a competitive market.
TexAire – Website Optimization
The client recognized the necessity of optimizing their website content with local keywords and frequently asked questions to improve search engine rankings, grow visibility and attract more customers in the area. To kick-start the project, I conducted extensive research on the HVAC industry in the Dallas, Texas region, which involved analyzing local search trends, competitor websites and customer behavior. Through my research, I was able to integrate relevant local keywords and FAQs into the website’s main pages and service pages. The strategic use of local keywords not only improved the company’s search engine rankings but also established them as a trusted local service provider in Dallas/Fort Worth. Within three months, the company witnessed a significant uptick in organic traffic and a noticeable boost in lead generation. Furthermore, the company has reached the milestone of having 100+ Google business reviews in just months.
Profile: Irena T
I will develop a custom brand strategy for your business
Are you ready to elevate your brand to the next level? Look no further! As an experienced marketing strategist, I offer a comprehensive branding strategy gig designed to help your business stand out in a competitive market.
What’s Included:
- Brand Audit: A thorough analysis of your current brand positioning, identifying strengths, weaknesses, opportunities, and threats.
- Marketing Guidelines: Detailed advice on how to implement your brand effectively. This includes crafting a compelling storyline, establishing the right tone of voice, and creating a consistent brand message.
- Strategic Recommendations: Tailored recommendations to enhance your brand’s impact, whether for a specific campaign or a long-term business plan.
- Consultation: Personalized marketing advice and consultations to ensure your brand strategy aligns with your business goals.
Please Note:
- Graphic Design Services Not Included: This gig focuses on marketing advice and strategic consultations. It does not cover graphic design elements such as typography, logo creation, or other visual assets.
Portfolio
Personal Branding
This initiative was designed to help creatives establish a strong personal brand as they transition into entrepreneurship. It involved defining brand identity, audience analysis, visual identity creation, content strategy, digital optimization, and networking. The result was a comprehensive brand kit, strategic content planning, an enhanced online presence, and a networking strategy to boost entrepreneurial visibility and success.
Content and Social Media Strategy
This portfolio entry showcases an innovative approach to social media and content strategy within the food and beverage industry. We design a narrative around each dish, engaging a wide audience through platforms like Instagram and TikTok with a mix of stunning visuals, educational content, and community-driven stories. Leveraging seasonal trends and influencer partnerships, we stirred up excitement and authenticity, while our data-driven strategy ensured the brand’s message resonated, fostering a flavorful connection with food lovers everywhere.
Company Profile: Klimt Creations
Our agency will build premium brand identity, brand guidelines, style guide
️Whether you’re a tech-driven startup, a science-led company, or a heritage brand ready to evolve, your focus is on clarity, credibility, and growth.
You need a long-term partner who can simplify complexity, increase your brand perception, and help secure funding or traction.
Trusted by brands like Roche, L’Oréal, and BairesDev, our work supports fast-growing companies in biotech, pharma, medtech, healthtech, SaaS, AI, and eCommerce product innovation.
Recently, one biotech client scaled from $0 to $50-65 million in a year (650x ROI), proof that the right positioning and execution can accelerate your growth.
Core services include:
- Branding & Design Systems for recognition, trust, and differentiation
- Product Design MVPs, dashboards, and intuitive user flows
- Web & 3D Experiences immersive, conversion-focused digital products
Our proven framework:
Empathize >> Define & Ideate >> Design Prototype >> Develop >> Test & Evolve
Check out all our services here >> https://www.fiverr.com/monicaklimt
Portfolio >> https://www.fiverr.com/s/l62g2y
Got questions? Send us a message now, and we will get back to you shortly.
Portfolio
Tempovip Backoffice UI Redesign
This project focused on enhancing the user interface of a travel itinerary management platform’s internal backoffice web app. The evaluation phase aimed to bring a more modern, professional aesthetic while ensuring the application remained intuitive and aligned with business software best practices.
Our approach centered on working directly in the existing Figma file to apply targeted UI updates. We introduced clearer navigation across key sections (Overview, Map, Stays, etc.), refined the Overview and Itinerary tabs for stronger visual hierarchy, and applied a cohesive visual language that reflects contemporary design standards.
Deliverables included updated Figma screens for the core tabs and a prototype video highlighting interactions and animations. The result is a significantly more consistent, user-friendly, and professional platform experience—providing a strong foundation for future phases of a complete redesign.
Atelier Rouge 3D Jewelry Website Redesign
Atelier Rouge is a Hong Kong-based jewelry workshop known for its handcrafted bespoke jewelry and 3D design services, alongside a Jewelry School and 3D Workshop. They approached us to redesign their outdated website to reflect their luxury branding and improve user experience.
We began with strategic research into high-end design trends to match their premium image. The new site was built in Figma with immersive layouts for the Homepage, Jewelry School, 3D Workshop, Portfolio, and Contact pages. We included subtle animations, parallax effects, and hover states to enhance interactivity and storytelling.
Our design system ensured responsiveness across all devices, solving their previous mobile usability issues. The final result positioned Atelier Rouge for better engagement, increased service inquiries, and future scalability with CMS or 3D viewer integration.